How To Grow Your Dental Practice With Google Advertising

Based on the analysis we did of Google Ad campaigns of 400 dental practices

Several months ago, I started a research project that analyzed Google Ad campaigns belonging to 400 dental practices of all specialization. This included general dentistry, pediatrics, oral surgeons, and orthodontists. We benchmarked the ad campaigns against industry best practices.

Based on the data we collected, I came to the following conclusion:

Most dental practices aren’t making enough money from Google Ads.

This is an easy to read guide

It’s something you can digest within an afternoon.

You're busy helping patients with their oral healthcare. You don't have time trying to understanding a technical subject like Google Advertising. I know. So, I wrote this in a way that you can understand. It's filled with plenty of visuals and graphics to help you understand.

Your practice will benefit greatly from downloading this guide. 

Here are some of the concepts I discuss in this guide

  • The 15 elements you need on your landing page to convert more prospects into actual patients
  • The 3 elements your Google ad copy should have.

I discuss breakthrough tactics to develop trust with website visitors:

  • The 3 different ways to communicate credibility on your landing page
  • How to convey authenticity through the landing page
  • Why relying on stock images can hurt your lead generation

Apply this tactic if you want to attract more high value treatments such as dental implants, veneers, or Invisalign:

  • How to make expensive treatments seem cheaper and increase bookings without actually lowering your price. 

Hold your marketing agency accountable:

  • The one software you need to use in order to know if you’re paid ads are working. Use the software to ensure your marketing agency is doing what they promised you


  • I take the landing page of a random Miami orthodontist and completely revamp it to show how a real lead generation strategy is implemented using all of the tactics I’ve learned in my 10 years of digital marketing

Why Should You Get This Free Book?

  • You’re the owner or office manager of a dental practice and you want to see it succeed
  • You don’t want to wait 6-12 months for SEO to produce results. If you want immediate results, then a paid advertising program is the best place the start
  • You want to educate yourself and avoid falling prey to the shallow empty promises of digital marketing and SEO agencies
  • It’s an easy 40 page read that can be done in an afternoon. Half of the book is filled with screenshots so fewer words for you to digest
  • Because the health of your practice depends on it!


I'm Dean Hua. The author of this guide. I run Sachi Studio - a boutique Pay Per Click Marketing Consultancy that focuses on paid media advertising. Our specialty is Google Ads, Facebook Ads, and Youtube Ads. I have 10 years experience in digital marketing and spent the last 6 years focused on paid ads with more than 1 million dollars in career managed adspend under my belt.

I love PPC, Perrier Sparkling water, and skiing.

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"Don't hire an Adwords agency before reading this book"

Prior to reading this guide, I didn't realize the mistakes my SEO agency was making with our Adwords campaign. I only wish I knew about this book earlier because it would've saved us alot of money. Don't hire an Adwords agency before reading this book!

Dr. Lee // Dentistry

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