How To Grow Your Dental Practice With Google Advertising
Based on the analysis of 400 dental practices and their Google Ads campaign
Several months ago, I started a research project that analyzed 400 Google Ad campaigns belonging to 400 dental practices of all specializations. This included general dentistry, pediatrics, oral surgeons, and orthodontists. My goal was to understand if dental practices were maximizing their ad dollars with Google Ads.
Based on the data we collected, I came to the following conclusion:
Dental practices aren’t generating enough customers from Google Ads.
This ebook will communicate 2 things;
- The common mistakes every dental practice makes with Google Advertising.
- How to avoid those mistakes and implement modern day marketing tactics to generate more customers that will help grow your business
You want to download this easy-to-read-guide if you want more patients from any of the following areas:
- oral surgery
- dental implants
- cosmetic dentistry
- root canal
This is an easy to read guide.
It’s something you can digest while you're scarfing down lunch at Chipotle.
You're busy helping patients with their oral healthcare. You don't have time to understand a technical subject like Google Advertising. I know that. So I wrote this in an easy-to-understand manner- it's filled with plenty of visuals and graphics.
Your practice will benefit greatly from reading this guide. Here are some of the concepts I discuss inside:
- The 15 elements you need on your landing page to convert more prospects into actual patients
- The 3 elements your Google ad copy should have.
I discuss breakthrough tactics to develop trust with website visitors:
- The 3 different ways to communicate credibility on your landing page
- How to convey authenticity through the landing page
- Why relying on stock images can hurt your lead generation
Apply this tactic if you want to attract more high value treatments such as dental implants, veneers, or Invisalign:
- How to make expensive treatments seem cheaper and increase bookings without actually lowering your price.
Hold your marketing agency accountable:
- The one software you need to use in order to know if you’re paid ads are working. Use the software to ensure your marketing agency is doing what they promised you
As an ADDED BONUS
- I take the landing page of a random Miami orthodontist and completely revamp it to show how a real lead generation strategy is implemented using all of the tactics I’ve learned in my 10 years of digital marketing
Why Download This Free Book?
- You’re the owner or office manager of a dental practice and you want to see it succeed. Duh.
- You don’t want to wait 6-12 months for SEO to produce results. If you want immediate results, then a paid advertising program is the best place the start
- You want to educate yourself and avoid falling prey to the shallow empty promises of digital marketing and SEO agencies
- It’s an easy 40 page read that can be done in an afternoon. Half of the book is filled with screenshots so fewer words for you to digest
- Because the health of your business depends on it!
I'm Dean Hua. The author of this guide. I run Sachi Studio - a boutique Pay Per Click Marketing Consultancy. Our specialty is Google Ads, Facebook Ads, and Youtube Ads. I have 10 years experience in digital marketing and spent the last 6 years focused on paid ads with more than 1 million dollars in career managed adspend under my belt.
And in no particular order, I have a passion for PPC, Perrier Sparkling water, skiing, and grilling a good steak.
"Don't hire a marketing agency before reading this book"
Prior to reading this guide, I didn't realize the mistakes my SEO agency was making with our Adwords campaign. I only wish I knew about this book earlier because it would've saved us alot of money. Don't hire an marketing agency before reading this book!
Dr. Lee // Dentistry
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