Pay Per Click Profit Calculator

A PPC profit calculator tool I wrote in Google Sheets. I occasionally use it to onboard novice PPC clients who need a visual understanding of how certain PPC metrics (CPC and conversion rate) can impact their business KPIs such as Cost Per Lead and Sales. It’s ideal if you are engaging in a lead generation campaign. The tool can be used to identify your target cost per lead as well as figure out what metrics you will need in order to achieve certain sales goals.

You can download the spreadsheet here. Accompanying video tutorial.