In the world of online marketing, I segment lead generation activities into two departments: Low hanging fruit – These are activities that you, a business owner, can do on your own without having to shell out a lot money High ...

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Should Home Contractors Use Lead Generation services? This was the question I asked after working with a landscaping and lawn care business recently. Talking to the client really opened my eyes as to how lead generation is done within this ...

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In search of how to get more landscaping customers? Wondering what are the best ways to get lawn care customers? You’re in luck. I’ve got 4 online marketing methods designed to help you grow your landscaping business. Truth be told, ...

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It used to be accepted that any advertising is good advertising. The idea was that anything that got your name and/or brand out there, was good whether a complaint from a neighbor or a raving review from a client. However, ...

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Show me a business that doesn’t have reviews, and I’ll show you a company that is leaving money on the table. A business with little or no reviews is like a boring Tinder profile, you gonna get swiped left. For ...

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It’s a running joke amongst local businesses that as soon as you open up shop, you will be bombarded by sales calls from a Yelp representative who wants you to buy into their advertising program. They can be aggressive in ...

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Are you getting traffic to your website but have this nagging feeling that you could do a better job of converting the traffic into actual calls and patients? Welcome to the club. This club you just joined has a membership ...

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With video publishing playing a more important role in social media, it has become a necessity for publishers to understand the metrics and data behind it. When we think of video publishing, we think of Youtube- the leader in this arena. Here ...

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One of my favorite Ethiopian restaurants, Addis Ababa in Silver spring, issued a Groupon here.  With one more day to go, they will most likely sell 1,000 Groupons that can be redeemed at their restaurant. ...

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A restaurant which receives more store traffic on a weekly basis than another has an advantage. It means it can tap into a larger base of influencers and evangelists who can spread the word should it wish to implement a ...

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It’s no secret that Groupon attracts many restaurants who want to use their service for increased customer traffic. However, below is a screenshot of multiple Yelp reviews from one restaurant that wasn’t ready for the influx of new customers that ...

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Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It’s the opposite of engagement marketing. Despite the availability of robust social media tools, most users of social media are still engaged in broadcasting ...

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