The Art of The Lead

Lead Generation: It's Both An Art and A Science

July 12, 2011

When Your Restaurant Isn’t Ready For Groupon

It’s no secret that Groupon attracts many restaurants who want to use their service for increased customer traffic. However, below is a screenshot of multiple Yelp […]
July 23, 2010

Why Broadcast Marketing Is Bad

Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It’s the opposite of engagement marketing. Despite the availability of […]
July 21, 2010

Why Social Media For Restaurants

If there was ever an audience that should consider social media as part of their marketing efforts, then it should be restaurants. Given the rushed nature […]
July 21, 2010

3 Questions To Help Determine If You Need A Customized Facebook Page

A fan on my fanpage asked me if it was worth investing the money into developing a customized landing page for their Facebook page. Most consultants […]