February 18

Easy Facebook Ad Cold Targeting Method

I belong to some private ad buyers groups and occasionally run into some great insights from other ad buyers. This one is from Theo who has a great and easy to replicate method on how to do Cold Targeting with Facebook Ads. This is reposted in its entirety and edited for clarification.

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If you are looking for interests to target OR are running out of ideas/audiences you think you can target – steal this! Whether you are looking to find more audiences in a niche market… Or are looking to scale after finding winning interests…

Your next priority should be this strategy I am about to show you what I do to find winning interests and my first customers, this strategy will have you testing as much as possible with a very likely success rate

In the video below you can “borrow” my strategy and try it for yourself

It will be broken down into 3 parts:

  • Scoping your audience
  • Market-focused targeting
  • Execution and maintenance

Part 1 – Scoping your audience (Pre-Game):

🎯Begin by searching for TV shows, movies, bands and magazines that fit your niche.

Here’s some examples: Christian bands, Religious magazines, Religious movies, Gardening magazines, Gardening TV shows, Gardening influencers/personalities, Parenting books, Parenting magazines, Pet magazines, Feline blogs.

You get the point, this works for just about EVERY niche.

Search these in your favourite internet browser, have a couple of tabs open and have a look at what comes up 💻 Simple enough right?

Part 2 – Market-focused targeting (Hunting Season):

🌐Here is where you type what you found on your search, to see if it is a valid interest within Facebook.

You will find a majority of them here, some you won’t. So go ahead, type it in to the detailed targeting part of the ad set level and see how big your audience is ⏳

Part 3 – Execution and maintenance (Money Makin’):

Once you have your interests found in Facebook, create 2-3 CBO’s at $50 a day with 5 ad sets in each CBO.

Make sure that detailed targeting expansion is OFF – you are now ready to launch your campaigns 🚀

At the ad level you should be testing 2-4 creatives per ad set.I recommend waiting 2-3 days to see data roll in.

If you don’t get sales this is likely because of your creative, you need a video or picture that resonates with your audience

After a few days, you should definitely have some sales, turn off the losing ad sets and ads. Then put your 5 best ad sets into a brand new $50/ day CBO with the creatives that got the sales.

You can also increase the budgets on your other campaigns if you are seeing immediate profits

You now likely have between 1 and 4 campaigns, as well as a brand new CBO that has an army of killer ad sets

Go out and find your next customers!

Hope you guys learned something interesting and new here today!


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