I realize there are plenty of apps, both paid and free, which does what I just built. However, I needed something that will have everything all in one place without me having to tab from one screen to the next. So I came up with a simple google sheet solution.
This solution helps with 4 phases that all content marketers go through:
- Content Brainstorming & Planning: We all have ideas and need a place to jot those ideas down while prioritizing which is most important
- Scheduling and Promotion:Once content is published, you need to track where you intend to promote your content.
- Analytics:Most content marketers who are just beginning don't understand the importance of analytics and how important it is to track your data. Moreover, they don't understand the role of UTM implementation when promoting said content. And furthermore, they don't understand that if you don't have a central place to track all of your UTM links, then it gets really messy very quickly. This solves that issue.
- Content Distribution: Outside of the usual Facebook, Linkedin, and Twitter posts, there are many other places to promote and distribute your content. This tracks those other sites.