• Home
  • Blog
  • The Rest of Us Call It A Taxi Service

The Rest of Us Call It A Taxi Service

April 29, 2013

Let’s say I come to you and tell you that I have this idea. Here’s how it works;

I want to start a company that allows people to offer rides to others. The person offering the ride makes money via a donation. We’re not going to call it a tip but a donation.

So what do you think of my idea?

“Dean- It’s been done. It’s called a taxi service.”

Yep. And yet there’s a company called Lyft that’s innovating on this model. They’re based out of San Francisco and rapidly penetrating other markets. But the devil’s in the details.

  • They only hire drivers with a personality and are sociable. How many taxi drivers do you know who are sociable?
  • They want all their drivers to greet their guests with a fist bump and make conversation in the car. How many taxi drivers greet their drivers in such a manner?
  • Via a smartphone app, the passenger gets a picture of the driver and the car beforehand. How many taxi companies are doing this?

Exactly.

But it’s these small details of their operation that shows me that Lyft has a bright future. Do I think they’ll replace taxi drivers? No. Do I think they’ll take away market share? Yes. Do I think they can be a sustainable business in a niche market. Yes. Here’s why;

The reason why Lyft can succeed is that it is tapping into an innate need that all human beings have; to be social. Human beings are social animals. We crave for that connection and yearn for community. Take a look.

Related Posts

6 Content Pieces to Add To Your Dental Website To Attract More Patients

Let Me Introduce You To My Client, Lynn Miller

Restaurant’s Leaving Money On The Table

LinkedIn Resources

H. Dean


Owner and Google and Facebook Ads strategist for Sachi Studio. Currently accepting new clients. Contact me on how to improve your lead generation strategy.

Your Signature

Leave a Reply


Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}