Like they keep saying in the Web 2.0 age, “It’s all about the conversation.” Most likely, you are having a monologue instead of a dialogue. No one cares about the products and services you are pedalling.
Create a conversation that gets people responding, commenting, and talking to YOU!
I just got off the phone with a colleague who started a Facebook group around a very unique opera duo. What’s so unique about them? They’re twins and total hotties. That unto itself is marketable. He created the group but it was mostly friends who joined. Not much happened after that. Such a shame.
I always tell clients to create a solid content development strategy for their blog. But the same can be said to a Facebook page or group. You gotta get people talking. Create a sense of community. Get them talking in a way that help fuel word of mouth of your product or service.