Facebook iOS14 FAQs

What’s the impact on Facebook advertisers?  If the Facebook (and Instagram, What’s APP) apps cannot track users on iOS14 because of mass opt-out, there are 3 issues: The ability to retarget usersThe ability to track the campaign performance effectivelyWill top ...

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Google Ads’ Max Click vs Max Conversion Bidding Strategy. Which is Best For You?

This article will compare and contrast the difference between Google Adwords max clicks vs. max conversions smart bidding strategies and explain which is the best strategy for you. What is a Max Clicks Bidding Strategy? Maximize Clicks automatically bids a ...

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How to Make Google Display Ads Work For Your Local Business

What if I told you there was a way to have your business seen in your local community with more exposure than any other paid digital marketing program. And you would also pay pennies on the dollar for the impressions. ...

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How To Use Facebook Remarketing Ads To Win Back Unconverted Traffic

You’re running a paid ads campaign via Google or Facebook Ads, but you’re only able to convert a small percentage of traffic. You’ve implemented every trick in the Conversion Rate Optimization playbook, and you can’t convert any more than what ...

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How To Fix Facebook Business Manager Issues – Resources

Here are some quick and valuable resources to fix your Facebook Business Manager issues; How to get your Facebook Business Manager verified (especially important for IOS14 changes) – LinkHow to request a review of your restricted ad account – linkHow ...

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Easy Facebook Ad Cold Targeting Method

I belong to some private ad buyers groups and occasionally run into some great insights from other ad buyers. This one is from Theo who has a great and easy to replicate method on how to do Cold Targeting with ...

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Google Advertising For Outpatient Healthcare Clinics

About: Our client is a multi-location outpatient clinic that specializes in vascular surgery. Their goal was to generate new patients with a focus on artery and vein disorders of the leg. This included varicose veins, wound care, and slow healing ...

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Case Study: How I Converted up to 40% of Paid Traffic into Leads for a Law Firm

About:My client is a legal firm specializing in employment law, with a specific focus on workplace gender discrimination and sexual harassment. By focusing on Conversion Rate Optimization tactics, I converted anywhere from 25 to 40% of all paid Google traffic. ...

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Google Ads vs Facebook Ads. Which Is Better For Your Business?

So, you’ve decided to invest some money into your online marketing, but with all the conflicting advice out there, how do you know if you should spend your hard earned dollars in a Google Adwords campaign, or on Facebook Ads? ...

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Case Study: Facebook Advertising for High-end Restaurant.

The following is a case study by Facebook marketer, Diego Campas. He recently applied a lead generation and conversion strategy for a high-end restaurant in Peru and generated 113 reservations in 14 days of working with them! ————— Here are my ...

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