The Art of The Lead

Lead Generation: It's Both An Art and A Science

March 26, 2019

Case Study: How I Converted up to 40% of Paid Traffic into Leads for a Law Firm

About: My client is a legal firm specializing in employment law, with a specific focus on workplace gender discrimination and sexual harassment. By focusing on Conversion […]
February 28, 2019

Google Ads vs Facebook Ads. Which Is Better For Your Business?

So, you’ve decided to invest some money into your online marketing, but with all the conflicting advice out there, how do you know if you should […]
February 21, 2019
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Case Study: Facebook Advertising for High-end Restaurant.

The following is a case study by Facebook marketer, Diego Campas. He recently applied a lead generation and conversion strategy for a high-end restaurant in Peru and […]
July 26, 2018
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Facebook Targeting Options, Formulas, and Ad Formats