Digital Advertising Strategist

Clients hire me for lead generation.

But they keep me for lead conversion.

Oh really? Tell me more

You Don't Want Lead Generation.

You Want Lead Conversion

You want more customers. So you hire a marketing agency to advertise your business on major ad platforms such as Google, Facebook, or Bing.

You shell out your hard earned money for 2 to 3 months. Only to realize you either don’t get enough leads or don’t get quality leads. 
You fire your agency and assume most marketers don't know what they're doing.

So why didn't your advertising work?

Here's how lead generation works between a typical marketing agency and ours:

Traditional Agency Model

Our Model

Generate More Leads At A Lower Cost.

Here's How:

1. Use High Converting Landing Pages

For over 10 years, we’ve tested numerous optimization tactics on the landing pages of clients across dozens of industries. We’ve taken everything we know about landing page optimization and apply them to every new paid ads campaign we launch. 

It doesn't matter if your advertising is done on Google, Facebook, or Youtube. We know our high converting landing pages will perform better than what you get elsewhere.

2. Use Post Follow-up Systems To Close Leads

Imagine these 2 scenarios:

  1. You have a prospective customer who is booked for a consult with your office a week from now. Alot can happen in one week.
  2. You’ve already done a consultation and the prospect wants to “think about it.” We all know what that really means.

In both scenarios, there’s a high chance of the prospect ghosting you like you’re on Tinder. Or there’s a good chance that your sales and follow up system isn’t strong enough to close them. Perhaps you’d rather drink hydroxychloroquine than deal with fickle prospects that drain your energy.

Our in-house follow-up system is designed to establish multiple touchpoints with a prospect through 3 modes of communication: voicemail, email, and text message. 

Because we know that more touchpoints = higher chance of sale.

In the meantime, you can grow your business. So no ghosting. And no hydroxychloroquine. Everyone’s happy.

Companies that I have never worked with. Oh well.


Businesses that have a lead generation problem. 

You want to hire a small boutique that offers individual attention with senior level experience. You're looking to avoid huge agencies with bloated overhead and junior level experience.

My experience consist of 10 years in digital marketing with 6 years in paid media advertising. More than one million dollars in total career adspend. I have vast experience across a number of industries including legal, healthcare, home contracting, professional services, and SaaS software.


I'm a graduate of the University of Maryland and a lifelong Washingtonian. That means I'm a frustrated Washington sports fan and I spend an awful amount of time on I-495.

When I'm not losing my mind on I-495, I enjoy cooking and the great outdoors in my spare time. I takes more winter vacations than summer vacations due to my passion for skiing. 

From My Clients


" Dean was very easy to work with, very professional and very knowledgeable. The quality of Dean's work is a recommendation in itself."


"Dean helped build our PPC campaign from the ground up and gave us a detailed plan. I wouldn't hesitate to recommend Dean for consulting or management for any paid ad campaign"