Digital Advertising Strategist

Clients hire me for lead generation.

But they keep me for lead conversion.

Oh really? Tell me more

You Don't Want Lead Generation.

You Want Lead Conversion

Like most businesses, you want more customers. And like most businesses, you hire a marketing agency to advertise your business on major ad platforms such as Google, Facebook, or Bing.

You shell out your hard earned money for 2 to 3 months. Only to realize you either don’t get enough leads or don’t get quality leads. 
You fire your agency and assume most marketers don't know what they're doing.

You've become jaded and skeptical of marketing all the while struggling to grow your business.

Sound familiar?

But what if it doesn't have to be this way?

In addition to lead generation strategies, I work with businesses to implement lead conversion strategies by implementing 2 additional solutions:

  1. I compliment quality ad traffic with high converting landing pages that I know has proven to work based on my 10 years in digital marketing. These are landing pages using in-house proven conversion tactics that will net more leads than previous agencies.
  2. But I also strengthen lead quality with an automated lead-conversion follow-up system. Once the lead makes an inquiry, they receive a series of follow ups that occur prior to the appointment and/or after the initial sales call. 

How Does An Automated Lead Conversion System Help Me?


Improve the likelihood of a sale after the initial phone inquiry.

Do you hate sales follow up? Is your front desk not as great as it could be? Would you rather drink hydroxychloroquine than deal with fickle prospects who ghost you like its Tinder?

With my system, you don't need to deal with this level of frustration. The prospect gets a series of follow ups designed to nurture the relationship. It lets them know you're still interested and you're ready when they are.

In the meantime, you keep running your business as usual. So no ghosting. And no hydroxychloroquine.


Decrease no-shows for the initial appointment meeting. 

For every 10 appointments booked, your agency may have only gotten 4 out of 10 to show up to the appointment. 

With my system, we use a follow-up system designed to touch base with the prospect several times before the initial appointment.

So instead of 40% showing up, we may increase that to 70%. What would an extra 30% more customers mean to your business?

A weak sales and follow up system is what contributes to poor lead quality and high cost per lead. Sometimes its the fault of your front desk. Sometimes its the fault of the agency for generating trash leads. Our system is designed to minimize these issues.

This means lower cost per lead, higher quality leads, and more customers. Can I get an Amen?

And more customers means more money in your pocket to help you grow and scale your business.

Companies that I have never worked with. Oh well.


Businesses that have a lead generation problem. 

You want to hire a small boutique that offers individual attention with senior level experience. You're looking to avoid huge agencies with bloated overhead and junior level experience.

My experience consist of 10 years in digital marketing with 6 years in paid media advertising. More than one million dollars in total career adspend. I have vast experience across a number of industries including legal, healthcare, home contracting, professional services, and SaaS software.


I'm a graduate of the University of Maryland and a lifelong Washingtonian. That means I'm a frustrated Washington sports fan and I spend an awful amount of time on I-495.

When I'm not losing my mind on I-495, I enjoy cooking and the great outdoors in my spare time. I takes more winter vacations than summer vacations due to my passion for skiing. 

From My Clients


" Dean was very easy to work with, very professional and very knowledgeable. The quality of Dean's work is a recommendation in itself."


"Dean helped build our PPC campaign from the ground up and gave us a detailed plan. I wouldn't hesitate to recommend Dean for consulting or management for any paid ad campaign"