Target Markets For Social Media

GRRGHHH That’s the sound we make when we hear social media gurus saying they they target small businesses.

Given the complexity of every industry and the fluidity of this field, “social media for small business is no longer a viable pitch statement”. Every type of business has its own challenges and goals. You can’t fit a square peg into a round hole and no guru is talented enough to help every small business. A Smart Social Media Strategy must be customized to account for each client’s end goal.

We choose to focus on the following target markets. We have identified their goals and believe our solutions can help.

Retailers/Restaurants Networking & Trade Associations Book authorsProfessionals

Restaurants and Retail Stores

Running a bricks and mortar store is completely different than that of any other small business. There are unique challenges associated within this market that social media can solve. We've identified the following goals for restaurant and retail stores;

  • Increased customer evangelism and word of mouth,
  • Tighter integration between print marketing material and online presence,
  • Build customer loyalty,
  • Develop stronger relationships with customers,
  • Develop communication tools for customer feedback

Networking Groups and Trade Associations

Are you a networking group or trade association? Do these goals reflect something similar to your own?

  • Build an online community
  • Integrate offline networking events with online media tools,
  • Encourage membership feedback,
  • Allow for richer interaction between members,
  • Increase membership

Book Authors

Book authors stand to benefit from social media. While increasing book sales is a goal that any author would like to achieve, here are a few others we have found that social media can help with:

  • Maintain and increase sales after initial buzz has died,
  • Increase consulting and speaking engagements (for non-fiction book authors),
  • Increase interaction with readers,
  • Build word of mouth buzz of the book before official release

Consultants and Professional Service Firms

As an independent consultant or professional service provider, your biggest challenge is trying to get prospects to buy your service. It’s an intangible and is perceived as expensive even if you don’t see it that way. Here are some goals we’ve identified that we believe our Smart Social Media solution can help with:

  • Convey competency
  • Build a library of knowledge that will show that you are the preferred provider of choice,
  • Increase interaction with potential prospects
  • Develop relationships with new vendors

Other types of businesses that can benefit from our social media marketing solutions include;

  • Hospitalities and vacation resorts
  • Ecommerce stores
  • Non-profits
  • Musicians, celebrities, and creatives