Marketing Audits

The goal to our email marketing or SEO audit is to give the client an objective 3rd party overview of their existing online marketing efforts.

By adhering to industry-defined benchmarks and metrics, you will not succumb to pushy or manipulative sales tactics nor subjective data given by vendors.


SEO Audit Email Marketing Audit

SEO Audit

This audit includes an analysis of:

  • Meta tags, meta description, and meta keywords
  • Anchor links
  • Permalinks
  • SEO copywriting
  • Existing link building structure
  • On page versus off page optimization efforts
  • Effectiveness of site design and website architecture as it relates to search engine optimization efforts
  • Key metrics to understand from your analytics program and what impact they have on optimization efforts
  • Tips and recommendations that can enhance the conversion of SEO efforts will be included into the report.

In order to help the client understand the technical side of the audit, it will also include screen captures to accompany some of our analysis.

Email Marketing Audit


Through a personal interview, data analysis, and industry benchmarks, our email marketing audit can improve your bottom line results.

We audit the following aspects of your email marketing efforts:

  • Landing page to ensure better conversion
  • CAN-SPAM ACT compliance
  • Open and delivery rates
  • Underlying HTML code to ensure it renders properly across most email clients
  • Email design layout to ensure maximum conversion
  • Clickthrough rates
  • Auto-responder programs

We also make suggestions on how to

  • Improve the content in your email