Why hire me?
- I’m focused on ROI and your bottom line. This isn’t about getting more likes or traffic. This is about sales. Our initial conversations will focus heavily on your profit margins and business model.
- I’m platform agnostic. There are lots of Facebook consultants out there. But few are certified in Adwords PPC and Google Analytics. I’m one of them. I choose the best platform for your business rather than pigeon-holing you into one platform because that is the only skill I have.
- I’m a full-stack digital marketing professional. This means I’m well versed in analytics, web design, and ecommerce. You’ll need someone who has knowledge across multiple disciplines because Facebook is simply one digital channel in a bigger picture.
1Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their business at all.
What is involved?
- Research the target audience to develop a buyer persona. This will help maximize click through rates, lower cost, and increase conversions
- Develop ad creatives, a landing pages and ad copy
- Do A/B testing to help decide which ads have the best results
- Weekly monitoring of conversion rates and cost
- Monthly reporting of key performance indicators (KPIs)
“Social Media Spending is on the Rise But Impact Is Hard to Measure.” Wall Street Journal. Sept 3 2014.