September 4, 2011

You Better Handle That Initial Groupon Redemption Wave

One of my favorite Ethiopian restaurants, Addis Ababa in Silver spring, issued a Groupon here.  With one more day to go, they will most likely sell […]
August 3, 2011

With Social Media, Not All Restaurants Are Made Equal

A restaurant which receives more store traffic on a weekly basis than another has an advantage. It means it can tap into a larger base of […]
July 12, 2011

When Your Restaurant Isn’t Ready For Groupon

It’s no secret that Groupon attracts many restaurants who want to use their service for increased customer traffic. However, below is a screenshot of multiple Yelp […]
July 23, 2010

Why Broadcast Marketing Is Bad

Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It’s the opposite of engagement marketing. Despite the availability of […]