With video publishing playing a more important role in social media, it has become a necessity for publishers to understand the metrics and data behind it. When we think of video publishing, we think of Youtube- the leader in this arena. Here are six resources to help you make sense of Youtube […]
Google’s latest algorithm update, Penguin, will mean big changes to the real estate SEO landscape. Penguin is focused on devaluing links that are considered spammy. Here are four such examples: Excessive Anchor Text- If another site that is linking to your page is going out of its way to create […]
Arlen’s Transmission in Burbank, California is an auto repair shop. They produced this video with the goal of bringing in more business. It was published 2 days ago on April 29th and has received 275,000 views already. Watch it. Is it getting new customers? I don’t know. But I do […]
Let’s say I come to you and tell you that I have this idea. Here’s how it works; I want to start a company that allows people to offer rides to others. The person offering the ride makes money via a donation. We’re not going to call it a tip […]
One of my favorite Ethiopian restaurants, Addis Ababa in Silver spring, issued a Groupon here. With one more day to go, they will most likely sell 1,000 Groupons that can be redeemed at their restaurant.
A restaurant which receives more store traffic on a weekly basis than another has an advantage. It means it can tap into a larger base of influencers and evangelists who can spread the word should it wish to implement a proper social media campaign. The business with a bigger social […]
It’s no secret that Groupon attracts many restaurants who want to use their service for increased customer traffic. However, below is a screenshot of multiple Yelp reviews from one restaurant that wasn’t ready for the influx of new customers that Groupon would bring. I blurred out the restaurant’s name as […]
Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It’s the opposite of engagement marketing. Despite the availability of robust social media tools, most users of social media are still engaged in broadcasting rather than engaging with their users. Here are a few […]