May 16, 2013

A List of Youtube Analytics Guides and Tutorials

With video publishing playing a more important role in social media, it has become a necessity for publishers to understand the metrics and data behind it. When we think of video publishing, we think of Youtube- the leader in this arena. Here are six resources to help you make sense of Youtube […]
May 8, 2013

Google’s Penguin Update. How To Clean Up the Spammy Links For Your Real Estate Website

Google’s latest algorithm update, Penguin, will mean big changes to the real estate SEO landscape. Penguin is focused on devaluing links that are considered spammy. Here are four such examples: Excessive Anchor Text- If another site that is linking to your page is going out of its way to create […]
May 1, 2013

SHIFT IT Youtube Video. Why It Went Viral

Arlen’s Transmission in Burbank, California is an auto repair shop. They produced this video with the goal of bringing in more business. It was published 2 days ago on April 29th and has received 275,000 views already. Watch it. Is it getting new customers? I don’t know. But I do […]
April 29, 2013

The Rest of Us Call It A Taxi Service

Let’s say I come to you and tell you that I have this idea. Here’s how it works; I want to start a company that allows people to offer rides to others. The person offering the ride makes money via a donation. We’re not going to call it a tip […]
September 4, 2011

You Better Handle That Initial Groupon Redemption Wave

One of my favorite Ethiopian restaurants, Addis Ababa in Silver spring, issued a Groupon here.  With one more day to go, they will most likely sell 1,000 Groupons that can be redeemed at their restaurant.
August 3, 2011

With Social Media, Not All Restaurants Are Made Equal

A restaurant which receives more store traffic on a weekly basis than another has an advantage. It means it can tap into a larger base of influencers and evangelists who can spread the word should it wish to implement a proper social media campaign. The business with a bigger social […]
July 12, 2011

When Your Restaurant Isn’t Ready For Groupon

It’s no secret that Groupon attracts many restaurants who want to use their service for increased customer traffic. However, below is a screenshot of multiple Yelp reviews from one restaurant that wasn’t ready for the influx of new customers that Groupon would bring. I blurred out the restaurant’s name as […]
July 23, 2010

Why Broadcast Marketing Is Bad

Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It’s the opposite of engagement marketing. Despite the availability of robust social media tools, most users of social media are still engaged in broadcasting rather than engaging with their users. Here are a few […]