FAQs About Pay Per Click Marketing Services

This varies from business to business. If the keywords you're bidding cost $5 per click or less, I'd say a budget of $500 is the minimum to start with. Possibly more. If your cpc is more than $5, then you may need to start with $1000/month in ad spend. It could be more or less depending on your niche and strength of competition. I won't know until I learn more about your business and profit margins.

There are two costs;

  1. The intial setup fee. This Includes doing a keyword research report, strategizing, designing proper landing pages, setting up your PPC account, and writing ad copy.
  2. Monthly maintenance fee. This includes monthly monitoring, keyword bidding, reporting, data analysis, and phone calls

Are all of you just swindlers and greedy marketing folks?

Not quite. An effective PPC strategist optimizes and makes great decisions based on data. The more data we have, the better decisions we can make. When a client can only afford to spend $200/month, we are given a very small data sample that is spread across multiple keywords and ad groups. This creates guesswork that leads to bad marketing decisions. Having a larger ad spend gives us more flexibility in our optimization tactics. This ensures that we make decisions that will impact your bottom line in a positive way.

Do you require a long term contract

Unlike some agencies, I do not require a 3,6, or 12 month contractual commitment from you. Technically, you could opt after the first month. With that said, I do tell all prospective clients that I'd like to commit to at least a 3 month campaign.

I'm confident that I can turn a profit for you by the 2nd month. Many times, I'll be able to do it within the first month but I also know that there are things beyond my control and a strong PPC campaign does require some patience. In this case, I'm asking for 3 months to see it through.